What Is The Future For Online technology?

1. Who is Chris De Wolfe and what does he say is the future for social networking? What impact will portable hardware have on this area of technology?

Chris De Wolfe is the CEO & co-founder of MySpace
He expects “aspects of all socially-based sites to become increasingly portable”. He also says that social networking is becoming “infinitely more personal, more portable, and more collaborative”.
“Half of our future traffic will come from non-PC users”.
Applications and features will become more fluid
The future of the social web will “harness the savvy of the masses” to produce more relevant and meaningful social experiences
Lowering the barrier to entry for a new generation of developers will lead to a more collaborative and dynamic web and directly affect the tools and feature sets available on socially-based sites

2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?

Chad Hurley is the CEO & co-founder of YouTube
In five years, video broadcasting will be the most ubiquitous and accessible form of communication.
Users will be at the centre of their video experience, you will have more access to more information, and the world will be a smaller place.
“Our goal is to allow every person on the planet to participate by making the upload process as simple as placing a phone call”

3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?

“Online advertising will depend more than ever on the one element which has always been at the heart of impactful advertising, both analogue and digital creativity”.
People are no longer willing to put up with interruptions for a commercial break during their entertainment experience.
Linear media (Prescribed time) is fast giving way to liquid media (multitasking time), where you can move seamlessly in and out of different settings.

4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information?

Norvig suggests that in the same way electricity has evolved from a light bulb to becoming a staple of our modern lives, that online information searching will also evolve to the point that our computers will “proactively” provide us with additional information to what we need.

5. What are the issues for the developing world? How is this evidence of a 'digital divide'?

“Penetration to rural communities will continue to be limited due to the lack of infrastructure, and the cost of a personal computer is typically more than what the average person in a village can afford” – the developing countries are still a distance away from wide spread access to technology; hinders development.