Key Terms from podcast and NMT Booklet

Digitality-The way in which software and programs are now formatted,using a serious of on/off electrical pulses and binary style code,with a make up of '0's and '1's. it is used in programming electrical appliances and computer formatting.

Interactivity-The way in which information is now compressed into smaller and fuller amounts of information so it can be transported and transfered more easily. Used in such electrical functions as television,cable television and sky,as well as ISDN modems for internet,with smaller compressed chunks it allows for information in a smaller bandwidth,more information in one feed.

Hypertextuality-This is the idea of having information and programs formatted in the linear form. the information isn't on one continuous long loop,its small snippets of information that can be seen and perceived in any order,such as chapters on a dvd,you can choose as and when where as on a standard VHS you hav to watch as a whole. this also applies for web linking,skipping chunks of information to access new ideas.

Dispersal-How the market is larger by using technology for both communication and purchasing/selling of goods.

Virtuality-This is the concept of how new technologies allow whole new worlds and groups of people to expand ideas using new sources of media.
Convergents-This is the idea of how new media technologies are merging and converging their ideas. for example how phones are now able to access the internet,work as mp3 players and have a camera. Another example of a piece of hardware that combines multiple technologies are games consoles, which now can include blu-ray dvd players, large hard drives, internet access, cameras and CD/Audio playign and recording.

Audience-this is who and how the new media technologies are being bought and advertised. It is said that you can reach world wide using the internet and share with all,but people form 3rd world countries wont have a computer or the internet so its not truly worldwide. Who actually has access,its not everybody,the media makes out everyone has it.

Regulation and Control-is there control over the new technologies such as copyright such as downloading illegal music and using proxy sites to avoid computer restrictions. by copying and sharing music the price of cds are allot cheaper to compete with the market.

Ownership-Does this make a difference is Microsoft or sony own the media technology,such as apple dominating the mp3 market. with the 3 new consoles on the market from 3 mainstream companies it means competition arises.Personalisation a characteristic of many NMTs is their ability to offer users a personalised experience. For example, Sky+ allows users to personalise their viewing schedule including the ability to pause live TV and automatically record their favourite programmes. Ipods and the Itunes store allow music to be more personalised than ever, with users enjoying the ability to buy just the tracks they want from an album and then listen to them anywhere.

Linear/ Non-Linear Linear experiences are those that move in a straight line from start to finish. Watching a film at the cinema is a very linear experience in that you start watching at the beginning of the film and and finish watching it when it ends. Interactive TV allows the audience to experience programmes in a number of ways by offering features such as an alternative voiceover, extra video footage or explanatory text. When used, each individual will have a unique experience of the programme depending on when he or she presses the red button. the viewing experience therefore can be described as non-linear.