1. Advancement in online gaming causing more expensive hardware

Alienware Gains Online Gaming Edge with the Killer NIC The Killer™ K1 gaming network card, from Bigfoot Networks, Inc., is now a recommended upgrade featured in all Alienware desktop gaming PCs, including the Area-51, Aurora, and ALX systems. A significant advancement in online gaming technology, Killer is the industry's first network interface card designed specifically for online gaming. Killer is designed to accelerate game data and reduce lag for a smoother, more responsive online gaming experience.